Identity for a founder first VC firm, founded by Girish Mathrubootham, Manav Garg, Shubham Gupta and Avinash Raghava . The logo mark revolves around the idea of community, of coming together for India based SaaS founders. A rare example of perfect harmony between the name, visual form of the letters, and the firm’s purpose.
A simple, but graphic visual system, using a circular pattern inspired by the logo, along with a strong colour identity, is what drives the rest of the communication.
Brand identity, Website design, Illustration, Social media
Startup, VC Fund