Identity for a founder first VC firm, founded by Girish Mathrubootham, Manav Garg, Shubham Gupta and Avinash Raghava . The logo mark revolves around the idea of community, of coming together for India based SaaS founders. A rare example of perfect harmony between the name, visual form of the letters, and the firm’s purpose.

A simple, but graphic visual system, using a circular pattern inspired by the logo, along with a strong colour identity, is what drives the rest of the communication.
About ​​​​​​​ is an early stage venture capital fund created to help India's SaaS entrepreneurs.
Project Disciplines
Brand identity, Website design, Illustration, Social media
Startup, VC Fund
Blog illustrations
Back to Top